Once your startup's brand identity is established and your brand guidelines are in place, it's time to put them into practice. Brandsworth offers a range of additional services designed to complement our Startup Branding Packages both before and after the core brand development process is complete, and provide all the essential brand collaterals that your startup needs.
These services are supplementary to our Startup Branding Packages.
BUSINESS & PRODUCT NAME DEVELOPMENT
Using our creative and strategic process developed in-house, we’ll recommend up to 9 name options that are a good fit for your brand and target market, along with a detailed rationale for each one. We assess each name proposal according to a detailed set of criteria to determine which options are the most effective in terms of intellectual property protection, relevance and originality.
Brand Architecture Recommendations
Whether your startup is starting out with multiple products and services from day one, or think you may introduce more in the future, diversifying and exploring new business avenues is going to have some kind of impact on your brand. To avoid the common pitfalls, it's vitally important to develop and introduce new products and services in a considered manner. Part of that process should involve thinking very carefully about your brand architecture.
Brand architecture is a way of defining the relationship between the different products, product categories or divisions within a business or organization. When constructed properly, it provides a road map for the successful introduction of new products, giving them the best possible chance of success without undermining what you already have. No business should find itself in the position of juggling a portfolio of disparate offerings that, far from working together in support of your business objectives, actually pull your resources in different directions, diluting your brand equity and confusing the customer.
Our brand architecture recommendations provide a straightforward way to assess your current situation and determine the best model for your business, paving the way for a stronger and more coherent brand development process, both in terms of strategy and design. We can help you decide whether you need to develop one brand or multiple brands, what the relationships between them should be, and what design assets they can share. We'll also provide you with a set of sub-brand integration protocols to ease the process of introducing new products and brands into your business in the future.
We recommend this service for any businesses that expects to introduce products or services across more than one category, or that has more than one potential target market.
Additional Website Pages
£70 per page
Our Hotshot Package and Tycoon Package include provision for the design and implementation of 5 and 10 pages respectively. Additional pages can be included for a supplementary fee.
Website Ecommerce Upgrade
Squarespace provides a robust and user-friendly ecommerce platform from which to sell your products. As with the rest of the website, we will customise your online store to reflect your brand's visual identity as closely as possible. We'll also input your first product for you, to help you get a sense of how the ecommerce system works in practice and see what your product pages will look like. On the practical side, we'll set up a Stripe account on your behalf so that you're ready to start taking card payments from your online customers. PayPal integration is also available.
Click here to find out more about Squarespace and decide if it's the right fit for your business' requirements.
Website CMS Training Session
The Squarespace Content Management System is highly intuitive and a pleasure to use regardless of your level of skill. You should be able to manage your website and add content with relative ease, but if you're new to website management a little training can be a big help.
We'll schedule a call at your convenience, during which we'll guide you through the key features of the Squarespace CMS that you'll need to create new pages, edit existing pages, add content, modify content, create blog posts, manage your online store and more. You'll soon be managing your website with ease and confidence.
Editable Word File
£50 per page
An attractive and professionally formatted document that reflects your brand's visual identity will help to present your business in the best possible light. If you have a business plan, service contract or similar document that you'll need to edit on a regular basis, we can format it to match your brand guidelines as closely as possible.
MS Word documents provide the option for an individual with a typical degree of computer literacy to edit the document, at the cost of limited flexibility and quality in the visual design. For a document that provides extensive flexibility and high quality in the visual design at the cost of being editable only by those with access to and competency with Adobe Illustrator, consider asking for PDF format instead.
Non-Editable PDF File
£95 per page
An attractive and professionally formatted document that reflects your brand's visual identity will help to present your business in the best possible light. If you have a business plan, market research report or similar document that you don't expect to need to edit yourself when completed, we can format it to perfectly match your brand guidelines and have a strong visual impact.
PDF documents provide extensive flexibility and high quality in the visual design at the cost of being editable only by those with access to and competency with Adobe Illustrator. For a document that provides the option for an individual with a typical degree of computer literacy to edit the document at the cost of limited flexibility and quality in the visual design, consider asking for MS Word DOC format instead.
Flyer / Leaflet Design
£95 per page / panel
Brochure / Menu Design
£380 - 4 pages / panels
£760 - 8 pages / panels
£95 - Tag Design
£25 - Tag Adaptation
£380 - Label / Wrapper / Box Design
£95 - Label / Wrapper / Box Adaptation
£760 - Complex / Non-Standard Design
£380 - Complex / Non-Standard Adaptation
Aside from the quality of your product, packaging is perhaps to most important factor in the success of a retail brand. We're committed to developing stunning packaging designs that radiate your unique brand personality and attract customers' attention.
Our approach is always to design packaging as though the product is destined for the shelves of a major retailer, so that your business is ready for success when John Lewis or Harrods come knocking at your door.
Our packaging design proposal will be based closely on your brand guidelines, with up to 3 rounds of revisions to ensure a perfect final result that you'll be excited to reveal to customers and potential stockists. All final artwork files will be provided in print-ready PDF format to your packaging supplier's specifications.