What's Wrong With The Air BnB Logo?

Having worked on countless logo design projects, there are two logos in particular that are regularly held up by our clients as examples of effective design that they aspire to emulate; Facebook and Air BnB. There's no denying that these logos are particularly striking and that they have served their respective brands well, but there are a number of important reasons why they should not be allowed to heavily influence the design approach for a new startup's logo.

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The Sad Case Of The Just-For-Profit Startup

If you're reading this article, you're probably not about to stump up several billion pounds to start your own international fuel behemoth. You're more likely to be starting a small local or perhaps national business with big ambitions. If those ambitions boil down to little more than big profits, you may find yourself being overtaken by those who have a deeper purpose.

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