There have been some great articles published on the subject of branding this month. In case you missed them, these are some of our favourites.
18 Different Types of Brand - Branding Strategy Insider
A brand is no longer just a brand, it seems. Recent years have seen terms like 'personal brand', 'investor brand' and 'employer brand' introduced into the business lexicon. Mark di Somma neatly explains what they all mean.
Be True To Yourself - Transform Magazine
If you're looking to understand the concept of the 'brand voice' then this article provides an excellent introduction, with great examples from Apple and Microsoft.
An intriguing exploration of the myriad definitions of branding, by someone who understands the concept better than most. If you have any interest in branding at all then you're guaranteed to enjoy this insightful video interview.
Being Distinctive With "Defining Gestures" - The Brandgym Blog
Service based business will get a lot out of this short but thought provoking piece that looks at some best practices for engaging customers with your brand.