Startup Branding Packages
FREE INITIAL TELEPHONE CONSULTATION
Before we begin the brand development process, you'll have the opportunity to benefit from an informal telephone consultation with an experienced brand identity consultant. This gives us the chance to get to know you and discover your personality, outlook and passion. We'll talk you through our process, discuss your startup plans, and help you decide which of our packages is the right choice for you. We don't believe in the hard sell, and you won't be pressured into signing up to anything on the spot.
Online Form Access & Ongoing Email Consultation
Our streamlined brand development process is guided by a series of comprehensive online forms, each meticulously designed to draw out the crucial information we need from you at each stage. The contents range from basic queries about your business and target market to more esoteric questions that will encourage you to think about your business from a fresh perspective and help spark our creative process. You'll also provide feedback on the proposals we deliver via an online feedback form.
All our forms are dynamic and will adapt based on the answers you provide, ensuring that you're able to provide precisely the material we need to deliver your project - no more, no less.
You'll also be assigned a brand identity consultant that you can contact at any time via email to provide additional information and discuss any questions that might arise during the process.
Ongoing telephone consultation is not available for this package. If you think you'll need to consult a branding specialist regularly via telephone, please consider our Hotshot Package or Tycoon Package.
Mission, Vision & Values
Your brand's mission, vision and values not only help your customers to understand and engage with your brand, but will help to shape and guide your business in the years ahead. Brandsworth will help you develop a Mission Statement, Vision Statement and a set of Brand Values that will support you in achieving these objectives.
Your brand’s mission can be thought of as your practical medium-term objective. It should underpin all of your day-to-day business activities and strategic planning. Vision can be thought of as your inspirational and aspirational long-term goal. It should underpin every aspect of your culture, communications and visual identity. Values help guide the actions through which your mission and vision will be achieved. They also signal that there is more to your organisation than commercial self interest, and that you are an asset to your community.
Expanding on your Brand Values to explain why you hold them, what they mean to you and what they mean for your customers can help to build an even deeper connection between your brand and its audience, whilst laying even stronger foundations for a vibrant brand culture both within your organisation and beyond. To achieve this, we provide a concise, inspiring write-up representing each of your brand values.
Tone of Voice
Unlike Mission, Vision and Values, which have both internal and external applications, tone of voice is intended primarily as a guide for those within your organisation.
Tone of voice sets out the way in which staff and colleagues should communicate with customers and other external parties. It can and should influence everything from the text displayed on your website to the way in which you greet your customers, and from the tone of your email correspondence to the script writing for your advertising campaigns.
We deliver a concise set of tone of voice recommendations designed to help you create consistent and on-brand communications.
At Brandsworth, logo development is more than just design. When all of your brand's written material has been completed and approved, the underlying identity will have been firmly established. All of the subsequent design work will develop organically from this identity, as well as being influenced by the design preferences and requirements that you communicate to us. Taken as a whole, the design material that we produce for your brand is known as the 'visual identity', and the first step is the creation of your brand's logo.
We create 3 unique logo design options for your startup, each one developed using a different rationale and approach so that you have a real choice. We often call upon the talents of multiple experienced designers to ensure that a wide range of approaches are considered. Your logo files will be supplied to you in a wide range of common file formats, ready to be deployed across all of your brand materials in both digital and print.
Bespoke Visual Identity Design
Perhaps more so than any other service that we provide, a set of Brand Guidelines can really help a small business present itself with the consistency, quality and impact that customers would usually expect of a much larger and more established organisation.
A Brand Guidelines document can be the difference between a good brand and a great one. Its purpose is to guide you and others through the process of designing and delivering consistent brand communications and materials. The document itself will be designed as per these same specifications, communicating your brand's visual identity at a glance.
This package includes a fully bespoke visual identity, designed and developed from scratch to represent your brand's unique character, generally using your approved logo design as a starting point. Your brand will stand head and shoulders above your competitors and be instantly recognisable to your customers with a distinctive look that your business can take full ownership of.
Identity Write-Up, Logo Usage Guide, Colour Palettes & Codes, Typestyle & Fonts
Your Brand Guidelines document will include 2 key sections; About Us and Elements. About Us is a summary of your brand’s personality, identity and positioning, which consolidates the written material developed for your brand earlier in the process.
Elements outlines the visual aspects of your brand identity which, used together, make your business an instantly recognisable brand. It includes specifications for your colour palettes and typestyle. This covers colour codes such as RGB, CMYK, HEX and Pantone. You'll also receive the font files for your brand's typestyle, which can be easily installed and used on any computer.
The Elements section also includes a logo usage guide. It purpose is to ensure that your logo is displayed consistently and effectively across all formats and media, in every conceivable situation, whether online or in print. The logo usage guide includes details on exclusion zones, minimum display size, greyscale versions and prohibited practices.