Frequently Asked Questions
Brandsworth & Brand Identity
Q: What is Brandsworth?
A: Brandsworth is the affordable branding agency for ambitious startups and small businesses.
Q: What does Brandsworth do?
A: Brandsworth develops new brands from the ground up, in partnership with small business owners and entrepreneurs. We cover everything from naming a business and logo design right the way through to website development and packaging design.
A: Our office is in Cardiff, UK. Through the technological miracle of modern communications we work closely with startups and business founders all over the UK, and around the world.
Q: Where is Brandsworth based?
Q: What's the difference between branding, marketing and advertising?
A: Branding is about building a unique identity and positioning concept for an organization. Marketing is about developing a strategy for selling products or services. Advertising is about creatively leveraging the brand identity to support the objectives of the marketing strategy. They are closely connected disciplines.
Q: Can Brandsworth help me with an advertising or marketing campaign for my business?
A: We don’t currently offer advertising or marketing services.
Q: What's the difference between branding, brand identity and corporate identity?
A: All three terms mean much the same thing, although to a specialist there are subtle differences. In a nutshell, all three concepts deal with what an organization stands for, and how that can be communicated to the public in a way that encourages engagement.
Q: Is a logo part of the brand identity?
A: Yes, a logo is part of brand identity. A logo is the most visible aspect of a brand, and is a shorthand representation of an organization’s values, history and positioning in the market. That said, there’s a lot more to brand identity than just a logo.
Q: Why does Brandsworth focus on startups? Couldn't you make more money from bigger businesses?
A: We probably could! But we believe that effective brand identity is too important to be beyond the means of new businesses, regardless of their size. We want to give startups access to our expertise, giving them the best possible chance of success.
Q: What type of business are your startup branding packages designed for?
A: Our startup branding packages are tailored to the needs of startup businesses on a budget. They deliver the same end result as you might expect from a major ‘boutique’ agency, but in a more streamlined and cost-effective way. We’re very happy to work with larger or more established organizations too, provided they’re confident that our streamlined process fits their needs.
Q: How will investing in a startup branding Package benefit my business?
A: Our startup branding packages include everything you’ll need to create consistent, on-brand communications and position your business for long term success. Investing in one of these packages will add value to your product or service, encourage strong customer engagement, and help you make a bigger impact on the market. There are a whole host of other potential benefits too, which one of our consultants would be happy to discuss with you.
Q: Isn't brand identity more for big companies? Isn't this an unnecessary cost for my small business?
A: Every business has a brand, whether they want one or not! Whatever image you project to the public, that’s your brand. By investing in brand identity from the very start, you can take control of that image for the benefit of your business.
As the market has become more and more crowded, and with the advent of social media, even very small businesses have found that they need to build and manage their brand in order to be successful. Brand identity shouldn't be viewed as a cost – it should be viewed as an investment.
Q: How will Brandsworth communicate with me?
A: After an initial telephone consultation with an experienced branding consultant, we take your input and feedback via a series of carefully developed online forms. Beyond that, your assigned consultant will be available to discuss your project with you via email at any time should you require it.
Our Hotshot Package and Tycoon Package include ongoing weekly telephone consultations, to help you provide more nuanced feedback, discuss options, solicit on the spot recommendations and benefit more extensively from the expertise of your assigned brand identity consultant.
Q: How long does it take to complete delivery of your startup branding packages?
A: The length of any branding project is highly variable - no two are the same. Some projects are completed exceptionally quickly, whilst others take much longer than anticipated.
We aim to deliver all of your proposals and materials in a timely manner. Beyond this it depends on a range of factors such as how long you feel you need to consider your feedback at each stage, how many rounds of revisions are required and the scope of the revisions.
If you have a specific deadline in mind please let us know and we will do our best to accommodate you.
Q: Who owns the logo and other materials that Brandsworth develops for my business?
A: As soon as your final payment is processed, any work that you've approved and elected to use belongs to you (this is covered in your service agreement).
Before that time, we are happy for you to use your logo and branded materials under non-exclusive copyright. However, Brandsworth can revoke your usage rights if you fail to honour the payment terms set out in your service agreement. Brandsworth would then become the sole owner of the brand identity and logo design until the remaining payment is received.
Any designs or material that we propose, but which you elect not use, remain the property of Brandsworth.
Q: What if your startup branding packages don't seem like the right fit for my business? can you arrange a custom package that fits my needs?
A: We may be able to provide a customised package. Please give us a call on +44 (0)2920 73 56 73 to discuss your requirements. Our phone line is open from 10AM to 5PM, Monday to Friday.
Q: Can Brandsworth offer me a discount?
A: Our services are competitively priced in order to benefit startups and small businesses as much as we possibly can, and as such we are not able to offer further discounts regardless of circumstances.